Hermès
Social campaign

Hermès is one of my clients when I work for Dentsu Shanghai as a senior creative director. Our team is in charge of their official social media channels, including WeChat and Weibo in Greater China. Our work is to make full use of the campaign assets to create new storylines and adapt the idea to Greater China's market. All the content drives to e-commerce channels to increase sales.

📍Shanghai

🗓️ 2023

Hermès Silk FW21