NARS Holiday Campaign

This project promoted two special NARS products during the holiday season, aiming to boost brand awareness and drive sales. Inspired by the emotional power of the color red, which reflects NARS’ DNA of passion and desire, we collaborated with celebrity Oscar Zhang to create the NONSTOP NARS campaign.

My role included creative direction, art direction, storyboarding, copywriting, and supervising on-set production. The campaign was a success, garnering over 840k video views on social media in the first week.

📍Singapore, Greater China

🗓️ 2023