BeautyINSIDER branding
TASK
The brief asked to create a compelling branding style to recruit new customers to join the Beauty Insider program and eventually increase sales. Our solution is to create BeautyINSIDER a happy place and welcome everyone to join the place. For the visual language, the design adds different colors, patterned dots, and illustrations to represent the diversity of each individual. And the total look and feel gives customers a warm welcome to the new Beauty Insider program. The design assets expanded across all Sephora channels, including sephora.com, the Sephora app, digital, print, paid social, and in-store experiences.
LOCATION
San Francisco Bay Area
WHEN
Year 2019
Sephora
Store Open Event
TASK
The purpose of this project is to communicate to our customers that Sephora stores are now fully reopened to the public, and a welcome-back discount will be offered on future purchases. The visual has expanded based on the BeautyINSIDER guideline, and the visual uses balloons as the main element to show a celebratory moment.
WHEN
Year 2020
LOCATION
San Francisco Bay Area
Sephora
Holiday Saving Event
TASK
The Holiday Savings Event is the biggest sales event during the holiday season. The objective is to drive cross-channel promo sales to a targeted goal. This event is open to both Beauty Insider and non-Beauty Insider members. The design helps to increase the client response rate by raising awareness and participation for the Holiday Savings Event, specifically for Insiders & VIB. My responsibility includes creating the campaign visual design on sephora.com and Sephora mobile app, creating digital assets for social media, and designing both digital assets and print assets for retail stores.
WHEN
Year 2020
LOCATION
San Francisco Bay Area
