Sephora Marketing Campaigns

SUMMARY

I joined Sephora as a Senior Designer on the Loyalty Program team, where I led creative work on the Beauty Insider rebranding. The goal was to attract new members and drive sales by repositioning Beauty Insider as a joyful, welcoming place for everyone.

The refreshed visual system uses vibrant color, playful dot patterns, and custom illustrations to celebrate individuality and diversity, creating a warm and inclusive brand experience. The system was scaled across all Sephora channels, including sephora.com, the Sephora app, digital and print marketing, paid social, and in-store experiences.

Building on this foundation, I delivered additional projects such as the COVID store re-opening campaign and the Holiday Savings Event, expanding the system while maintaining brand consistency.

📍San Francisco Bay Area

🗓️ 2019 - 2010